How is customer experience evolving in the Middle East, and what's the unique intersection between CX and customer success?
Our guest in this episode is Musa Hanhan, founder of Experiente, who brings extensive experience in customer experience (CX) and customer success from global powerhouses like Bain & Co., Korn Ferry, and VMware. He shares insights on the evolution of CX in the MENA region and the transformative role of government initiatives.
Musa discusses the unique landscape of customer experience in the Middle East, the impact of digital transformation, and the crucial differences between customer experience and customer success. He also explores the complexities of B2B relationships and how companies can build effective customer-centric strategies from the ground up.
In this episode:
In this episode:
- The evolution of CX in the Middle East
- Government initiatives driving digital transformation
- Integrating CX into company culture
- Understanding B2B relationship dynamics
- The intersection of CX and customer success
- Effective customer journey mapping strategies
- Employee experience impact on customer satisfaction
- Cross-departmental approach to customer experience
- The future of AI in customer experience
- Building empathy in customer service
- Metrics and measurement in CX
- Personal insights and future predictions
Ready to discover how customer experience is transforming in the Middle East? Don't miss this insightful conversation with Musa Hanhan about the intersection of technology, culture, and customer relationships. Tune in now!
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