What if building a great company was not just about your product but about the people you choose to build it with
In this episode, Natasha Corbin, founder of Start MEA and a seasoned HR leader with over 15 years of global experience, opens up about her journey from the UK to Dubai and the lessons she has learned shaping teams in the fast moving startup world.
Natasha does not just share frameworks. She shares the heart behind them. From hiring for the DNA of your organization to weaving diversity and inclusion into every decision, she explains how the right people strategy can turn vision into reality. And yes, we go deep on AI. How it is transforming HR processes, where to be cautious, and how leaders can use it to elevate not replace the human touch.
This is more than a conversation about HR. It is about courage, clarity, and creating workplaces that make people want to stay and grow.
In this episode:
● Why startups succeed or fail based on who they hire first
● How Natasha aligns people strategy directly to business goals
● The real world impact of diversity and inclusion on performance
● What AI can and cannot do in modern HR
● How to build performance management systems that actually work
● Why women in leadership must own their voice and ask for what they need
● Lessons Natasha learned moving from the UK to the Middle East
● The power of mentorship and community in career growth
● How to hire for the DNA of your company, not just the role
● How Natasha aligns people strategy directly to business goals
● The real world impact of diversity and inclusion on performance
● What AI can and cannot do in modern HR
● How to build performance management systems that actually work
● Why women in leadership must own their voice and ask for what they need
● Lessons Natasha learned moving from the UK to the Middle East
● The power of mentorship and community in career growth
● How to hire for the DNA of your company, not just the role
If you are building a team, scaling a startup, or finding your own leadership voice, Natasha Corbin’s story will give you both practical tools and the confidence to think bigger.
Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success & revenue community together, and your voice matters. See you in the next episode!
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Hosts:
Haydar - LinkedIn
Ivy - LinkedIn
