How is customer success evolving in the Middle East, and what role will AI play in its future?
Our guest in this episode is Ashraf Mraybeh, a seasoned expert with over 20 years of experience in customer success, who shares insights from establishing Successfully, the first Arabic consultancy firm specializing in customer success.
Ashraf discusses the transformation of customer success in the Middle East, the impact of AI on the industry, and the importance of developing a commercial mindset. He also talks about the challenges and opportunities in the Saudi market and how companies can build effective customer success strategies from the ground up.
In this episode:
- The evolution of customer success in the Middle East
- The role of AI in empowering customer success managers
- Building proactive customer success strategies
- The importance of early implementation
- Revenue ownership in customer success
- Technology's role in customer relationships
- Successfully's journey as a pioneering consultancy
- The Saudi market's growing interest in customer success
- Developing a commercial mindset
- Data-driven approaches to customer success
- The future of AI in identifying opportunities
- Essential tools for customer success teams
Ready to discover how customer success is transforming in the Middle East? Don't miss this insightful conversation with Ashraf Mraybeh about the intersection of technology, strategy, and customer relationships. Tune in now!
Did you find this episode valuable? Make sure to like, subscribe, and share your thoughts in the comments! We're building the Middle East's customer success community together, and your voice matters. See you in the next episode!
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Haydar - LinkedIn
Ivy - LinkedIn
